Saturday, February 9, 2008

American Idol' is "Coming to Disney World!"

Walt Disney Parks and Resorts will create an "American Idol" attraction that will bring the television and pop culture phenomenon to life at the Walt Disney World Resort, it was jointly announced today by Jay Rasulo, chairman of Disney Parks and Resorts; Simon Fuller, CEO of 19 Entertainment; and Keith Hindle, executive vice president of FremantleMedia Licensing.

The attraction, slated to debut in late 2008, will be located at Disney's Hollywood Studios and will follow the model of the high-energy show. Guests will be able to experience the challenge of auditioning, the rush of performing on stage in competition, or the thrill of judging the performances in a live interactive entertainment setting with all the glitz and glamour of the distinctive "American Idol" set.

That experience will include an audition process, open to all who register, where Guests perform "live" in video kiosks in full view of a panel of screeners. Singers who pass this screening test will move on to the next stage before a Disney's Hollywood Studios producer to be cast in a theme park show. After backstage preparation -- working with a vocal coach, hair and makeup -- it's lights up and showtime in front of a "live" audience and a panel of judges.

Guest performers with the highest votes will compete in an end-of-day Grand Finale show at the attraction, and the winner will receive a guaranteed reservation for a future regional stadium audition for the TV show -- to ensure no waiting in long lines. But when it comes down to the television show auditions, everyone is treated equal.

"Millions of people have imagined themselves standing on the 'American Idol' stage," said Rasulo. "We're excited that we will be bringing this dream to life every day at the Walt Disney World Resort."

Added Fuller, "One of the most remarkable elements about 'American Idol' is that for a brief moment each week, we can provide TV viewers the opportunity to imagine life as America's next superstar. Disney's new attraction perfectly captures what we at 'American Idol' feel is the heart and soul of this brand, real people getting a shot to make their dream a reality."

"This partnership," noted Hindle, "brings the number one show on television, watched in [more than] 100 countries, to the number one theme park destination in the world. It's a perfect combination and opportunity to offer everyone a taste of the 'American Idol' experience."

The coming "American Idol" attraction will reflect the best and brightest of the TV show, giving starry-eyed park guests a chance to become a star on the attraction's stage. It joins an all-star lineup at Disney's Hollywood Studios, a celebration of today's Hollywood in movies, television, music and theater. Among the new adventures debuting in 2008 is the just-opened "Playhouse Disney-Live on Stage!" plus coming attractions "Block Party Bash," an interactive and moving Disney-Pixar spectacle filling the theme park streets; and Toy Story Mania! immersing Guests in a 3-D interactive ride-through video game starring popular Disney-Pixar Toy Story characters.

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